KINSHIP
PRODUCT LAUNCH / ART DIRECTION
THE CHALLENGE
As members of the large and successful S-Class family, the Coupé benefits from the same extensive innovations that were only recently introduced on the Saloon. The S-Class is now fully prepared to take on its competitors, thanks to all of the new tech that Mercedes introduced with the E-Class. The challenge was to present it as the leader in the grand tourer segment.
CONCEPT
The S-Class has a long history of shaping the future of the automotive world. The 2018 S-Class Coupe is no exception. Unmistakably S-Class, it adds a measure of sporting dash to the signature craftsmanship and technological wizardry of its sedan sibling.
Client: Mercedes-Benz, Mercedes-AMG
Focus: Concept, Art Direction, Marketing Strategy, Design
Team: Merkley and Partners, Justin Jackson
Results: Increased sales leads, Increased conversion rates
